Chapter 1 part 1

21 Setembro 2016, 13:30 • Joanna Krywalski Santiago

Definition of Marketing.

Marketing Process.

Marketing Myopia.

Customer Value and Satisfaction.

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Introduction.

19 Setembro 2016, 15:30 • Joanna Krywalski Santiago

Schedule, evaluation rules and introduction to Operational Marketing.

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Introduction

19 Setembro 2016, 13:30 • Joanna Krywalski Santiago

Schedule, evaluation rules and introduction to Operational Marketing.

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