Building Customer Relationships

28 Setembro 2016, 15:30 • Joanna Krywalski Santiago

Relationship Building Blocks.

Customer Relationship Levels and Tools.

Digital and Social Media.

Creating Customer Loyalty and Retention.

Growing Share of Customer.

Building Customer Equity.

The Changing Marketing Landscape.

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Building Customer Relationships

28 Setembro 2016, 13:30 • Joanna Krywalski Santiago

Relationship Building Blocks.

Customer Relationship Levels and Tools.

Digital and Social Media.

Creating Customer Loyalty and Retention.

Growing Share of Customer.

Building Customer Equity.

The Changing Marketing Landscape.

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Marketing Management Orientations

26 Setembro 2016, 15:30 • Joanna Krywalski Santiago

The alternative concepts under which organizations design and carry out their marketing strategies: the production , product , selling , marketing , and societal marketing concepts.

Marketing Mix.

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Marketing Management Orientations

26 Setembro 2016, 13:30 • Joanna Krywalski Santiago

The alternative concepts under which organizations design and carry out their marketing strategies: the production , product , selling , marketing , and societal marketing concepts.

Marketing Mix.

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Chapter 1 part 1

21 Setembro 2016, 15:30 • Joanna Krywalski Santiago

Definition of Marketing.

Marketing Process.

Marketing Myopia.

Customer Value and Satisfaction.

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