Case study

28 Outubro 2015, 15:30 • Joanna Krywalski Santiago

1. "Build-a-Bear" case study.

2. SWOT analysis.

3. PEST analysis.

 

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Case study

28 Outubro 2015, 13:30 • Joanna Krywalski Santiago

1. "Build-a-Bear" case study.

2. SWOT analysis.

3. PEST analysis.

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Communication decisions - end of Chapter 14

26 Outubro 2015, 16:00 • Joanna Krywalski Santiago

1.        Integrated Marketing Communications

2.        Elements in the Communication Process

3.        AIDA Model

4.        Steps in Developing Effective Marketing Communication

5.        Choosing Communication Channels and Media

6.        Setting the Total Promotion Budget

7.        Promotion Mix Strategies

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Communication decisions - end of Chapter 14

26 Outubro 2015, 14:00 • Joanna Krywalski Santiago

1.        Integrated Marketing Communications

2.        Elements in the Communication Process

3.        AIDA Model

4.        Steps in Developing Effective Marketing Communication

5.        Choosing Communication Channels and Media

6.        Setting the Total Promotion Budget

7.        Promotion Mix Strategies

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Communication decisions

21 Outubro 2015, 15:30 • Joanna Krywalski Santiago

 

1.       The Promotion Mix

 

2.       Advertising

 

3.       Sales promotion

 

4.       Public relations

 

5.       Personal selling

 

6.       Direct and digital marketing

 

7.        Integrated Marketing Communications

 

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