Creating Customer Value

23 Setembro 2015, 15:30 • Joanna Krywalski Santiago

 

1. Defining marketing and outlining the steps in the marketing process.

 

2. Discussing customer relationship management and identifying strategies for creating value for customers and capturing value from customers in return.

 

3. Needs, Wants and Demands.

 

4. Marketing myopia.

 

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Creating Customer Value

23 Setembro 2015, 13:30 • Joanna Krywalski Santiago

1. Defining marketing and outlining the steps in the marketing process.

2. Discussing customer relationship management and identifying strategies for creating value for customers and capturing value from customers in return.

3. Needs, Wants and Demands.

4. Marketing myopia.

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Introduction

21 Setembro 2015, 16:00 • Joanna Krywalski Santiago

1. Organizational issues

2. Marketing - basic concepts

3. The role of marketing

4. Functions of marketing department

5. Examples

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Introduction

21 Setembro 2015, 14:00 • Joanna Krywalski Santiago

1. Organizational issues

2. Marketing - basic concepts

3. The role of marketing

4. Functions of marketing department

5. Examples

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