Communication decisions

21 Outubro 2015, 13:30 • Joanna Krywalski Santiago

1. The Promotion Mix

 

2. Advertising

 

3. Sales promotion

 

4. Public relations

 

5. Personal selling

 

6. Direct and digital marketing

 

7. Integrated Marketing Communications

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Services and Brands

19 Outubro 2015, 16:00 • Joanna Krywalski Santiago

1.       Services

2.       Types of Service Industries

3.       Characteristics of a Service

4.       Marketing Strategies for Service Firms

5.       Branding Strategy: Building Strong Brands

6.       Brand equity

7.       Global Brand Ranking

8.       Brand Positioning

9.       Brand name selection

10.   Brand Sponsorship

11.   Brand Development Strategies

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Services and Brands

19 Outubro 2015, 14:00 • Joanna Krywalski Santiago

1.       Services

2.       Types of Service Industries

3.       Characteristics of a Service

4.       Marketing Strategies for Service Firms

5.       Branding Strategy: Building Strong Brands

6.       Brand equity

7.       Global Brand Ranking

8.       Brand Positioning

9.       Brand name selection

10.   Brand Sponsorship

11.   Brand Development Strategies

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Product: main concepts

14 Outubro 2015, 15:30 • Joanna Krywalski Santiago

 

 

1.        Product: basic concepts

 

2.        Product Classifications

 

3.        Product Line Decisions

 

4.        Product Mix Decisions

 

 

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Product: main concepts

14 Outubro 2015, 13:30 • Joanna Krywalski Santiago

1.        Product: basic concepts

2.        Product Classifications

3.        Product Line Decisions

4.        Product Mix Decisions

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