Marketing Concepts

5 Outubro 2015, 14:00 • Joanna Krywalski Santiago

Marketing Concepts and Definitions.

BCG

 

Class given by a visiting Professor.

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Customer-driven marketing strategy II (end of chapter 1)

30 Setembro 2015, 15:30 • Joanna Krywalski Santiago

1.       Marketing Management Orientations (definition quiz)

2.       Customer Relationship Management

3.       Customer Perceived Value and Satisfaction

4.       Customer Relationship Levels and Tools

5.       Engaging Customers

6.       Creating Customer Loyalty and Retention

7.       The Changing Marketing Landscape

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Customer-driven marketing strategy II (end of chapter 1)

30 Setembro 2015, 13:30 • Joanna Krywalski Santiago

1.       Marketing Management Orientations (definition quiz)

2.       Customer Relationship Management

3.       Customer Perceived Value and Satisfaction

4.       Customer Relationship Levels and Tools

5.       Engaging Customers

6.       Creating Customer Loyalty and Retention

7.       The Changing Marketing Landscape

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Customer-driven marketing strategy

28 Setembro 2015, 16:00 • Joanna Krywalski Santiago

1.       Market segmentation and targeting (group work).

2.       Brand's value proposition.

3.       Marketing Management Orientations.

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Customer-driven marketing strategy

28 Setembro 2015, 14:00 • Joanna Krywalski Santiago

1.       Market segmentation and targeting (group work).

2.       Brand's value proposition.

3.       Marketing Management Orientations.

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