Sumários
6. Advertising and Public Relations
18 Março 2026, 15:00 • Mariana Girão Carrilho
6. Advertising and Public Relations
• Advertising: media, formats, and creativity
• Public relations and reputation management
(Chapter 15)
6. Advertising and Public Relations
17 Março 2026, 16:30 • Mariana Girão Carrilho
6. Advertising and Public Relations
• Advertising: media, formats, and creativity
• Public relations and reputation management
(Chapter 15)
5. Communicating Customer Value and Integrated Marketing Communications
11 Março 2026, 15:00 • Mariana Girão Carrilho
5. Communicating Customer Value and Integrated Marketing Communications
• Marketing communication
• Integrated Marketing Communications (IMC)
• Communication process
• Objective setting and budgeting
(Chapter 14)
5. Communicating Customer Value and Integrated Marketing Communications
10 Março 2026, 16:30 • Mariana Girão Carrilho
5. Communicating Customer Value and Integrated Marketing Communications
• Marketing communication
• Integrated Marketing Communications (IMC)
• Communication process
• Objective setting and budgeting
(Chapter 14)