Sumários
9. Marketing Channels and Retailing
22 Abril 2026, 15:00 • Mariana Girão Carrilho
| 4.
Pricing Decisions • Fundamental pricing concepts • Internal and external factors influencing pricing decisions • Pricing methods • Pricing strategies and tactics (Chapter 11) 9. Marketing Channels and Retailing • Marketing channels • Channel design and management • Retailing, wholesaling, and omnichannel strategies (Chapters 12 and 13) Course revisions and useful information about the exam. |
4. Pricing Decisions
15 Abril 2026, 15:00 • Mariana Girão Carrilho
| 4. Pricing Decisions • Fundamental pricing concepts • Internal and external factors influencing pricing decisions • Pricing methods • Pricing strategies and tactics (Chapter 10) |