Sumários

New Product Development and Product Life Cycle Management

11 Fevereiro 2026, 15:00 • Mariana Girão Carrilho

  • Market-oriented innovation
  • New product development process

Products, Services, and Brands (cont.)

10 Fevereiro 2026, 16:30 • Mariana Girão Carrilho

  • Revisions of Chapter 8.
  • Make-A-Wish Talk in CGD Auditorium.

Products, Services, and Brands (cont.)

4 Fevereiro 2026, 15:00 • Mariana Girão Carrilho

  • Services marketing
  • Branding, brand identity, and brand positioning

Products, Services, and Brands (cont.)

3 Fevereiro 2026, 16:30 • Mariana Girão Carrilho

  • Value proposition and product levels
  • Branding, brand identity, and brand positioning

Products, Services, and Brands

28 Janeiro 2026, 15:00 • Mariana Girão Carrilho

Fundamental concepts of products and services