Sumários
Products, Services, and Brands (cont.)
4 Fevereiro 2026, 15:00 • Mariana Girão Carrilho
- Services marketing
- Branding, brand identity, and brand positioning
Products, Services, and Brands (cont.)
3 Fevereiro 2026, 16:30 • Mariana Girão Carrilho
- Value proposition and product levels
- Branding, brand identity, and brand positioning
Products, Services, and Brands
28 Janeiro 2026, 15:00 • Mariana Girão Carrilho
Fundamental concepts of products and services