Sumários
3. Sustainable Marketing, Social Responsibility, and Ethics
3 Março 2026, 16:30 • Mariana Girão Carrilho
3. Sustainable Marketing, Social Responsibility, and Ethics
• Principles of sustainable marketing
• Corporate social responsibility
• Ethics in marketing decision-making
• Long-term value creation
(Chapter 20)
3. Sustainable Marketing, Social Responsibility, and Ethics
25 Fevereiro 2026, 15:00 • Mariana Girão Carrilho
3. Sustainable Marketing, Social Responsibility, and Ethics
• Principles of sustainable marketing
• Corporate social responsibility
• Ethics in marketing decision-making
• Long-term value creation
(Chapter 20)
2. New Product Development and Product Life Cycle Management
24 Fevereiro 2026, 16:30 • Mariana Girão Carrilho
2. New Product Development and Product Life Cycle Management
• Market-oriented innovation
• New product development process
• Product launch and diffusion
• Strategies across the product life cycle
(Chapter 9)
New Product Development and Product Life Cycle Management
11 Fevereiro 2026, 15:00 • Mariana Girão Carrilho
- Market-oriented innovation
- New product development process
Products, Services, and Brands (cont.)
10 Fevereiro 2026, 16:30 • Mariana Girão Carrilho
- Revisions of Chapter 8.
- Make-A-Wish Talk in CGD Auditorium.