4. Pricing Decisions

14 Abril 2026, 16:30 • Mariana Girão Carrilho

4. Pricing Decisions • Fundamental pricing concepts • Internal and external factors influencing pricing decisions • Pricing methods • Pricing strategies and tactics (Chapter 10)

---

8. Direct and Digital Marketing

8 Abril 2026, 15:00 • Mariana Girão Carrilho

8. Direct and Digital Marketing • Direct marketing and databases • Digital, online, and social media marketing • Personalized communication and mobile marketing (Chapter 17)

---

8. Direct and Digital Marketing

7 Abril 2026, 16:30 • Mariana Girão Carrilho

8. Direct and Digital Marketing • Direct marketing and databases • Digital, online, and social media marketing • Personalized communication and mobile marketing (Chapter 17)

---

7. Personal Selling and Sales Promotion

25 Março 2026, 15:00 • Mariana Girão Carrilho

7. Personal Selling and Sales Promotion • Personal selling and sales force management • Consumer and trade sales promotion (Chapter 16)

---

7. Personal Selling and Sales Promotion

24 Março 2026, 16:30 • Mariana Girão Carrilho

7. Personal Selling and Sales Promotion • Personal selling and sales force management • Consumer and trade sales promotion (Chapter 16)

---