Sumários
Marketing Channels: Delivering Customer Value I and II
12 Dezembro 2014, 15:30 • Joanna Krywalski Santiago
1. Supply Chains and the Value Delivery Network
2. The Nature and Importance of Marketing Channels
3. Channel Behavior and Organization Management
4. Conventional distribution systems
5. Vertical marketing systems (VMSs)
6. Horizontal marketing systems
7. Multichannel distribution
8. Disintermediation
9. Channel Design Decisions
10. Channel Management Decisions
11. Public Policy and Distribution Decisions
12. Marketing Logistics and Supply Chain
Marketing Channels: Delivering Customer Value II
12 Dezembro 2014, 13:30 • Joanna Krywalski Santiago
1. Channel Design Decisions
2. Channel Management Decisions
3. Public Policy and Distribution Decisions
4. Marketing Logistics and Supply Chain