Advertising – part II

10 Novembro 2014, 17:00 • Joanna Krywalski Santiago

1.       Advertising - the main definition

2.       Brief history of Advertising

3.       Setting Advertising Objectives

4.       Setting the Advertising Budget

5.       Developing Advertising Strategy

6.       Creating the Message

7.       Consumer Generated Messages

8.       Selecting Advertising Media

9.       Narrowcasting

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Advertising – part I

7 Novembro 2014, 15:30 • Joanna Krywalski Santiago

Advertising - case studies and examples

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Advertising – part I

7 Novembro 2014, 13:30 • Joanna Krywalski Santiago

Advertising - case studies and examples

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Communicating Customer Value: Integrated Marketing Communications Strategy – part II

6 Novembro 2014, 13:30 • Joanna Krywalski Santiago

1.       Steps in Developing Integrated Communications

2.       A View of the Communications Process

3.       Steps in Developing Effective Marketing Communication

4.       Objectives in Marketing Communications

5.       AIDA

6.       Designing a message

7.       Message content

8.       Choosing the media

9.       Personal and non-personal communication

10.   Setting the total promotion budget

11.   Socially responsible Marketing Communication

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Communicating Customer Value: Integrated Marketing Communications Strategy – part II

3 Novembro 2014, 17:00 • Joanna Krywalski Santiago

1.       Steps in Developing Integrated Communications

2.       A View of the Communications Process

3.       Steps in Developing Effective Marketing Communication

4.       Objectives in Marketing Communications

5.       AIDA

6.       Designing a message

7.       Message content

8.       Choosing the media

9.       Personal and non-personal communication

10.   Setting the total promotion budget

11.   Socially responsible Marketing Communication

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