Sumários
Marketing Channels: Delivering Customer Value I
11 Dezembro 2014, 13:30 • Joanna Krywalski Santiago
1. Supply Chains and the Value Delivery Network
2. The Nature and Importance of Marketing Channels
3. Channel Behavior and Organization Management
4. Conventional distribution systems
5. Vertical marketing systems (VMSs)
6. Horizontal marketing systems
7. Multichannel distribution
8. Disintermediation
Pricing Strategies II
5 Dezembro 2014, 15:30 • Joanna Krywalski Santiago
1. Price-Adjustment Strategies
- geographical pricing,
- dynamic pricing,
- international pricing.
2. Price changes (buyer and company's responses to price changes).
3. Public Policy and Pricing.
4. Revision of the chapter.
Pricing Strategies II
5 Dezembro 2014, 13:30 • Joanna Krywalski Santiago
1. Price-Adjustment Strategies
- geographical pricing,
- dynamic pricing,
- international pricing.
2. Price changes (buyer and company's responses to price changes).
3. Public Policy and Pricing.
4. Revision of the chapter.