Sumários
Pricing Strategies I
28 Novembro 2014, 15:30 • Joanna Krywalski Santiago
1. New-Product Pricing Strategies - skimming and penetration
2. Product Mix Pricing Strategies
- product line pricing
- optional-product pricing
- captive-product pricing
- by-product pricing
- product bundle pricing
3. Price-Adjustment Strategies
- discount and allowance pricing
- segmented pricing
- psychological pricing
- reference prices
- p romotional pricing
Pricing Strategies I
28 Novembro 2014, 13:30 • Joanna Krywalski Santiago
1. New-Product Pricing Strategies - skimming and penetration
2. Product Mix Pricing Strategies
- product line pricing
- optional-product pricing
- captive-product pricing
- by-product pricing
- product bundle pricing
3. Price-Adjustment Strategies
- discount and allowance pricing
- segmented pricing
- psychological pricing
- reference prices
- p romotional pricing
Pricing: Understanding and Capturing Customer Value II
27 Novembro 2014, 13:30 • Joanna Krywalski Santiago
1. Considerations in setting price: overall marketing strategy, objectives, and mix
2. Target costing
3. Organizational considerations
4. The market and demand
5. Competition
6. Demand curve
7. Price elasticity of demand
8. Other internal and external considerations
Pricing: Understanding and capturing customer value II
24 Novembro 2014, 17:00 • Joanna Krywalski Santiago
1. Considerations in setting price: overall marketing strategy, objectives, and mix
2. Target costing
3. Organizational considerations
4. The market and demand
5. Competition
6. Demand curve
7. Price elasticity of demand
8. Other internal and external considerations