Sumários

Marketing channels: delivering customer value

14 Novembro 2022, 15:00 • Sara Gonçalves

Why companies use marketing channels and discuss the functions these channels perform.
How channel members interact and how they organize to perform the work of the channel.
Major channel alternatives open to a company.
How companies select, motivate, and evaluate channel members.
The nature and importance of marketing logistics and integrated supply chain management.

Group assignment

10 Novembro 2022, 15:30 • Sara Gonçalves

Group assignment development.
Clarification of questions regarding the final assignment.

Pricing Strategies: Additional Considerations

7 Novembro 2022, 15:00 • Sara Gonçalves

Major strategies for pricing new products.
Prices that maximizes the profits from the total product mix.
Different types of customers and situations in defining prices.
Key issues related to initiating and responding to price changes.
Public policy concerns and key pieces of legislation that affect pricing decisions.
Quiz about the topics studied.

Pricing: understanding and capturing customer value

3 Novembro 2022, 15:30 • Sara Gonçalves

Price definition and the importance of pricing in today’s fast-changing environment.

Major pricing strategies, and the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.

Other important external and internal factors affecting a firm’s pricing decisions.

Quiz about the topics studied.

Digital, Online, Social Media, and Mobile Marketing

31 Outubro 2022, 15:00 • Sara Gonçalves

Case study development and discussion.