Sumários
Marketing channels: delivering customer value
14 Novembro 2022, 15:00 • Sara Gonçalves
Group assignment
10 Novembro 2022, 15:30 • Sara Gonçalves
Pricing Strategies: Additional Considerations
7 Novembro 2022, 15:00 • Sara Gonçalves
Pricing: understanding and capturing customer value
3 Novembro 2022, 15:30 • Sara Gonçalves
Price definition and the importance of pricing in today’s fast-changing environment.
Major pricing strategies, and the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.
Other important external and internal factors affecting a firm’s pricing decisions.
Quiz about the topics studied.
Digital, Online, Social Media, and Mobile Marketing
31 Outubro 2022, 15:00 • Sara Gonçalves
Case study development and discussion.