Sumários
Analyzing the marketing environment
22 Setembro 2022, 15:30 • Sara Gonçalves
The environmental forces that affect the
company’s ability to serve its customers.
Knowledge application exercise.
Marketing: Creating Customer Value and Engagement
19 Setembro 2022, 15:00 • Sara Gonçalves
The key elements of a customer value-driven
marketing strategy and the marketing management orientations that guide
marketing strategy.
Customer relationship management and strategies for creating value for customers and capturing value from
customers in return.
The major trends and forces that are changing the marketing landscape
in this age of relationships.
Quiz.
Marketing: Creating Customer Value and Engagement
15 Setembro 2022, 15:30 • Sara Gonçalves
Marketing and steps in the marketing process.
Importance of understanding the marketplace and customers and the five core marketplace concepts.
Knowledge application exercise.