Sumários
Digital, Online, Social Media, and Mobile Marketing
27 Outubro 2022, 15:30 • Sara Gonçalves
Direct and digital marketing and discuss
their rapid growth and benefits to customers and companies.
The major forms of direct and digital marketing.
How companies have responded to the digital age with various online marketing
strategies.
How companies use social media and mobile marketing to engage consumers and
create brand community.
Traditional direct marketing forms, public policy
and ethical issues presented by direct marketing.
Group assignment
20 Outubro 2022, 15:30 • Sara Gonçalves
Group assignment development.
Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy
17 Outubro 2022, 15:00 • Sara Gonçalves
The five promotion mix tools for communicating customer value.
The changing communications landscape and the need for integrated marketing communications.
The communication process and the steps
in developing effective marketing communications.
The methods for setting the promotion
budget and factors that affect the design of the promotion mix.
Quiz.
Products, services, and brands: building customer value
13 Outubro 2022, 15:30 • Sara Gonçalves
Case study development and discussion.