Mestrado Bolonha em Gestão

Learning Objectives: • LO1 Understand the principles of branding and their importance. • LO2 Analyze branding strategies and their effectiveness in promoting sustainability. • LO3 Evaluate brand value considering environmental and social aspects. • LO4 Develop authentic sustainable brand messages. Skills: Critical thinking to evaluate branding strategies for the development of sustainability. Strategic planning to align branding with sustainable business objectives. Communication skills to create authentic brand messages. Analytical skills to evaluate the environmental and social contexts and their impacts on brands. Collaborative skills in sustainable branding projects. Ethical decision-making in branding.