Programa
Sustainable Brand Management
Mestrado Bolonha em Gestão
Programa
1. Brand Fundamentals and Sustainable Brands 2. Sustainable Branding 3. Brand Equity 4. Brand Value 5. Brand Identity and Image 6. Sustainable Brand Communication
1. Brand Fundamentals and Sustainable Brands 2. Sustainable Branding 3. Brand Equity 4. Brand Value 5. Brand Identity and Image 6. Sustainable Brand Communication