Sumários

Class 5

22 Abril 2026, 09:30 • Márcia Maurer Herter

Sustainable Brand Communication 

Brand Activism

Class 4

17 Abril 2026, 09:30 • Márcia Maurer Herter

Brand Value and Brand Authenticity
Secondary Brand Associations to Build Brand Equity

Class 3

15 Abril 2026, 09:30 • Márcia Maurer Herter

Brand Identity and  Brand Personality
Brand Image 

Class 2

8 Abril 2026, 09:30 • Márcia Maurer Herter

Brand Equity
Consumer Based Brand Equity: CBBE

Class 1

18 Março 2026, 09:30 • Márcia Maurer Herter

Introduction to Brands and Brand Management
Sustainable Brands