Métodos de Ensino e Avaliações

Teaching and Learning Methodologies Specific to the Curricular Unit: • Lectures: Covering foundational concepts of branding and sustainability. • Group Discussions: Engaging students in conversations about current issues and trends in sustainable branding. • Practical Workshops: Hands-on sessions for developing sustainable branding strategies. • Group Projects: Collaborative work to create a sustainable brand strategy for a real or hypothetical company. Assessment: • Group Project (40%): Develop and present a sustainable branding plan for a product or service, including sustainability considerations and branding strategies. • Class Participation (10%): Engaging in discussions, sharing insights on readings, and contributing to group activities. • Final Exam (50%): A written exam assessing theoretical understanding of sustainable branding principles and their applications.