Sumários

Chapter 10, part II

31 Outubro 2018, 15:00 Joanna Krywalski Santiago

 Factors affecting price decisions.

 Pricing strategies.

Excercises. 


Chapter 10, part II

30 Outubro 2018, 15:00 Joanna Krywalski Santiago

 Factors affecting price decisions.

 Pricing strategies.

Excercises. 


Chapter 10, part I

29 Outubro 2018, 16:00 Joanna Krywalski Santiago

Pricing: understanding and capturing customer value.

Pricing: basic concepts.


Chapter 10, part I

29 Outubro 2018, 14:00 Joanna Krywalski Santiago

Pricing: understanding and capturing customer value.

Pricing: basic concepts.


Case studies.

24 Outubro 2018, 15:00 Joanna Krywalski Santiago

Burger King communication - case study.

Build a Bear.