Sumários

Case studies

23 Outubro 2018, 15:00 Joanna Krywalski Santiago

Burger King communication - case study.

Build a Bear.

 


Chapter 15 - extra

22 Outubro 2018, 18:00 Joanna Krywalski Santiago

Communication budget.

Socially responsible marketing communication.


Chapter 10, part I - extra

22 Outubro 2018, 18:00 Joanna Krywalski Santiago

Pricing: understanding and capturing customer value.

Pricing: basic concepts.


Chapter 15

22 Outubro 2018, 16:00 Joanna Krywalski Santiago

Communication budget.

Socially responsible marketing communication.


Chapter 15

22 Outubro 2018, 14:00 Joanna Krywalski Santiago

Communication budget.

Socially responsible marketing communication.