Chapter 8, part I

8 Outubro 2018, 14:00 • Joanna Krywalski Santiago

Products, services and brands: building customer  value.

Product: basic concepts.     

Branding strategy.    

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Chapter 4 - additional

3 Outubro 2018, 17:00 • Joanna Krywalski Santiago

Marketing Information and Customer Insights.

MIS.

Marketing Research.

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Chapter 4

3 Outubro 2018, 15:00 • Joanna Krywalski Santiago

Marketing Information and Customer Insights.

MIS.

Marketing Research.

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Chapter 4

2 Outubro 2018, 15:00 • Joanna Krywalski Santiago

Marketing Information and Customer Insights.

MIS.

Marketing Research.

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Chapter 3 - additional

1 Outubro 2018, 18:00 • Joanna Krywalski Santiago

Marketing Environment.

Macroenvironment.

Microenvironment.

PEST. PESTLE. PESTEL.

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