Sumários
Chapter 1 - part 1
18 Setembro 2018, 15:00 • Joanna Krywalski Santiago
Understanding the marketplace and the customer needs.
Marketing myopia.
The case of Kodak.
Presentation
17 Setembro 2018, 18:00 • Joanna Krywalski Santiago
The insights into Operational Marketing.
Evaluation rules.
The opening concepts.
Presentation
17 Setembro 2018, 16:00 • Joanna Krywalski Santiago
The insights into Operational Marketing.
Evaluation rules.
The opening concepts.
Presentation
17 Setembro 2018, 14:00 • Joanna Krywalski Santiago
The insights into Operational Marketing.
Evaluation rules.
The opening concepts.