Chapter 11: Pricing Strategies I

20 Novembro 2017, 14:30 • Joanna Krywalski Santiago

1. New product pricing strategies.

2. Product mix pricing strategies.

---

Chapter 10: part II

16 Novembro 2017, 13:30 • Joanna Krywalski Santiago

1. Cost-based pricing calculations.

2. Competition-based pricing.

3. Other considerations affecting price decisions.

---

Chapter 10 - part II

15 Novembro 2017, 16:30 • Joanna Krywalski Santiago

1. Cost-based pricing calculations.

2. Competition-based pricing.

3. Other considerations affecting price decisions.

---

Chapter 10: Pricing

14 Novembro 2017, 15:00 • Joanna Krywalski Santiago

1. Price definition.

2. Major pricing strategies.    

3. Customer value-based pricing.

4. Cost-based pricing. 

---

Chapter 10 - Pricing: Understanding and Capturing Customer Value (part I)

13 Novembro 2017, 14:30 • Joanna Krywalski Santiago

1. Price definition.

2. Major pricing strategies.    

3. Customer value-based pricing.

4. Cost-based pricing. 

---