Chapter 4: Managing Marketing Information to Gain Customer Insights

16 Outubro 2017, 14:30 • Joanna Krywalski Santiago

1. Customer insights.

2. MIS.

3. Types of data sources.

4. Marketing intelligence.

5. Marketing research.

6. Steps in marketing research.

7. Questionnaire building. 

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IAMB Conference

12 Outubro 2017, 13:30 • Joanna Krywalski Santiago

International Academy of Business and Management Conference, University of Wollongong in Dubai

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IAMB Conference

11 Outubro 2017, 16:30 • Joanna Krywalski Santiago

International Academy of Business and Management Conference, University of Wollongong in Dubai

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IAMB Conference

10 Outubro 2017, 15:00 • Joanna Krywalski Santiago

International Academy of Business and Management Conference, University of Wollongong in Dubai

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IAMB Conference

9 Outubro 2017, 14:30 • Joanna Krywalski Santiago

International Academy of Business and Management Conference, University of Wollongong in Dubai

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