Sumários
Chapter 14: Engaging Customers and Communicating Customer Value
24 Outubro 2017, 15:00 • Joanna Krywalski Santiago
1. Promotion mix
2. Integrated marketing communications (IMC)
3. The new marketing communications model.
Chapter 14: Engaging Customers and Communicating Customer Value
23 Outubro 2017, 14:30 • Joanna Krywalski Santiago
1. Promotion mix
2. Integrated marketing communications (IMC)
3. The new marketing communications model.
Chapter 8: Products, Services and Brands
19 Outubro 2017, 13:30 • Joanna Krywalski Santiago
1. Product and service definitions.
2. Product and service classifications.
3. Product lines and product mix.
Chapter 8: Products, Services, and Brands
18 Outubro 2017, 16:30 • Joanna Krywalski Santiago
1. Product and service definitions.
2. Product and service classifications.
3. Product lines and product mix.
Chapter 4: Managing Marketing Information to Gain Customer Insights
17 Outubro 2017, 15:00 • Joanna Krywalski Santiago
1. Customer insights.
2. MIS.
3. Types of data sources.
4. Marketing intelligence.
5. Marketing research.
6. Steps in marketing research.
7. Questionnaire building.