Chapter 1: Marketing process

26 Setembro 2017, 15:00 • Joanna Krywalski Santiago

1. Marketing process - continuation

2. Market segmentation approaches

3. Coca-cola and Armani case

4. Marketing orientations

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Chapter 1: Creating Customer Value and Engagement

25 Setembro 2017, 14:30 • Joanna Krywalski Santiago

1. Marketing definition

2. Marketing process

3. Marketing myopia

4. The case of Kodak

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Chapter 1: Creating Customer Value and Engagement

21 Setembro 2017, 13:30 • Joanna Krywalski Santiago

1. Marketing definition

2. Marketing process

3. Marketing myopia

4. The case of Kodak

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Academic Year Opening Aula Magna

20 Setembro 2017, 16:30 • Joanna Krywalski Santiago

Academic Year Opening Aula Magna

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Organizational issues.

19 Setembro 2017, 15:00 • Joanna Krywalski Santiago

Organizational issues.

Programme.

Evaluation. 

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