Sumários
Chapter 3/part II: The company's Macroenvironment
4 Outubro 2017, 16:30 • Joanna Krywalski Santiago
1. PEST, PESTLE, PESTEL analysis
2. Cultural enviromnment
3. Responding to the Marketing Environment
Chapter 3/part II: The Company’s Macroenvironment
3 Outubro 2017, 15:00 • Joanna Krywalski Santiago
1. PEST, PESTLE, PESTEL analysis
2. Cultural enviromnment
3. Responding to the Marketing Environment
Chapter 3: Micro and Macroenvironment
2 Outubro 2017, 14:30 • Joanna Krywalski Santiago
1. Market environment
2. Microenvironment
3. Macroenvironment
Chapter 3: Micro and Macroenvironment
28 Setembro 2017, 13:30 • Joanna Krywalski Santiago
1. Market environment
2. Microenvironment
3. Macroenvironment
Chapter 1: continuation
27 Setembro 2017, 16:30 • Joanna Krywalski Santiago
1. Marketing process - continuation
2. Market segmentation approaches
3. Coca-cola and Armani case
4. Marketing orientations