Sumários
Chapter 17: Direct, Online, Social Media, and Mobile Marketing
31 Outubro 2017, 15:00 • Joanna Krywalski Santiago
1. Facebook case.
2. Direct and digital marketing.
3. The new direct marketing model.
4. Forms of direct and digital marketing.
5. Public policy issues.
Chapter 17: Direct, Online, Social Media, and Mobile Marketing
30 Outubro 2017, 14:30 • Joanna Krywalski Santiago
1. Facebook case.
2. Direct and digital marketing.
3. The new direct marketing model.
4. Forms of direct and digital marketing.
5. Public policy issues.
Chapter 14 - part II
26 Outubro 2017, 13:30 • Joanna Krywalski Santiago
1. The nature of the promotion tools.
2. The communication process.
3. Steps in developing effective marketing communication.
4. Setting the total promotion budget.
Chapter 14 - part II
25 Outubro 2017, 16:30 • Joanna Krywalski Santiago
1. The nature of the promotion tools.
2. The communication process.
3. Steps in developing effective marketing communication.
4. Setting the total promotion budget.