Sumários
Marketing strategy. Marketing plan and strategic marketing plan.
24 Setembro 2025, 13:30 • Sara Gonçalves
Marketing strategy and marketing-mix.
Managing the marketing effort.
Measuring and managing return on marketing investment.
Knowledge application activities.
"1. Strategy and Value Creation. 1.4 Marketing plan and strategic marketing plan (Chapter 2)"
24 Setembro 2025, 11:30 • Mariana Girão Carrilho
| 1.
Strategy and Value Creation. 1.4 Marketing plan and strategic marketing plan (Chapter 2) |
Market Analysis - Business markets
23 Setembro 2025, 15:00 • BERNARDO CHAGAS
Market Analysis - Business markets
- Business markets
Market Analysis - Consumer markets
22 Setembro 2025, 13:30 • BERNARDO CHAGAS
Market Analysis - Consumer markets
- Consumer markets
"1. Strategy and Value Creation. 1.3 Marketing strategy (Chapter 2) "
22 Setembro 2025, 11:30 • Mariana Girão Carrilho
| 1.
Strategy and Value Creation. 1.3 Marketing strategy (Chapter 2) |