Sumários
Internationalization process and global market offerings (cont.)
19 Novembro 2025, 13:30 • Sara Gonçalves
Market entry strategies.
Global marketing program and organization.
Knowledge application activities.
"3. Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) "
19 Novembro 2025, 11:30 • Mariana Girão Carrilho
| 3.
Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) |
"3. Marketing Strategy and Internationalization 3.2 Marketing strategy to differentiate and position the offering (Chapter 7) "
17 Novembro 2025, 11:30 • Mariana Girão Carrilho
| 3.
Marketing Strategy and Internationalization 3.2 Marketing strategy to differentiate and position the offering (Chapter 7) |
Internationalization process and global market offerings
14 Novembro 2025, 15:30 • Sara Gonçalves
Global market.
Major international marketing decisions.
Marketing strategy to differentiate and position the offering
12 Novembro 2025, 13:30 • Sara Gonçalves
Differentiation.
Positioning.
Knowledge application activities.