Sumários

Marketing strategy to differentiate and position the offering

12 Novembro 2025, 13:30 • Sara Gonçalves

Differentiation.

Positioning.
Knowledge application activities.

Market segmentation and target selection (cont.)

7 Novembro 2025, 15:30 • Sara Gonçalves

Segmentation in business and international markets.

Market targeting.
Knowledge application activities.

Market segmentation and target selection

5 Novembro 2025, 13:30 • Sara Gonçalves

Customer-driven marketing strategy.

Market segmentation.
ISEG Career Forum.

Group work update presentation

31 Outubro 2025, 15:30 • Sara Gonçalves

Discussion of group assignments progress with all groups.

Competitor analysis and competitive strategies (cont.)

29 Outubro 2025, 13:30 • Sara Gonçalves

Competitive strategies.

Balancing customer and competitor orientations.
Knowledge application activities.