Sumários
"3. Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) "
24 Novembro 2025, 11:30 • Mariana Girão Carrilho
| 3.
Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) |
Group work presentations
21 Novembro 2025, 15:30 • Sara Gonçalves
Presentation and discussion of group work.
Internationalization process and global market offerings (cont.)
19 Novembro 2025, 13:30 • Sara Gonçalves
Market entry strategies.
Global marketing program and organization.
Knowledge application activities.
"3. Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) "
19 Novembro 2025, 11:30 • Mariana Girão Carrilho
| 3.
Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) |
Marketing Strategy and Internationalization - Internationalization process and global market offerings
18 Novembro 2025, 15:00 • BERNARDO CHAGAS
Marketing Strategy and Internationalization
Internationalization process and global market offerings