Sumários

"3. Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) "

24 Novembro 2025, 11:30 Mariana Girão Carrilho

3. Marketing Strategy and Internationalization
3.3 Internationalization process and global market offerings (Chapter 19) 


Group work presentations

21 Novembro 2025, 15:30 Sara Gonçalves

Presentation and discussion of group work.


Internationalization process and global market offerings (cont.)

19 Novembro 2025, 13:30 Sara Gonçalves

Market entry strategies.

Global marketing program and organization.
Knowledge application activities.


"3. Marketing Strategy and Internationalization 3.3 Internationalization process and global market offerings (Chapter 19) "

19 Novembro 2025, 11:30 Mariana Girão Carrilho

3. Marketing Strategy and Internationalization
3.3 Internationalization process and global market offerings (Chapter 19) 


Marketing Strategy and Internationalization - Internationalization process and global market offerings

18 Novembro 2025, 15:00 BERNARDO CHAGAS

Marketing Strategy and Internationalization 

Internationalization process and global market offerings