Sumários
Strategic planning vs. marketing planning
19 Setembro 2025, 15:30 • Sara Gonçalves
What is strategy.
Company-wide strategic planning.
Business portfolio.
Planning Marketing.
Knowledge application activities.
Creating value and customer engagement (cont.)
17 Setembro 2025, 13:30 • Sara Gonçalves
Key concepts in Marketing.
Marketing management orientations.
Knowledge application activities.
"1. Strategy and Value Creation. 1.2 Strategic planning vs. marketing planning (Chapter 2)"
17 Setembro 2025, 11:30 • Mariana Girão Carrilho
| 1.
Strategy and Value Creation. 1.2 Strategic planning vs. marketing planning (Chapter 2) |
"1. Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1)."
15 Setembro 2025, 11:30 • Mariana Girão Carrilho
| 1.
Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1). |
Creating value and customer engagement
12 Setembro 2025, 15:30 • Sara Gonçalves
Marketing definition.
Marketplace and customer needs.