Marketing strategy to differentiate and position the offer

13 Outubro 2025, 13:30 • BERNARDO CHAGAS

• Differentiatation and positioning

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"2. Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) "

13 Outubro 2025, 11:30 • Mariana Girão Carrilho

2. Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5)

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The consumer market

10 Outubro 2025, 15:30 • Sara Gonçalves

Consumer markets.

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Analysis of the marketing environment (cont.)

8 Outubro 2025, 13:30 • Sara Gonçalves

Environmental forces: the macroenvironment.

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"2. Marketing Information and Environment Analysis 2.2 Analysis of the marketing environment (Chapter 3)"

8 Outubro 2025, 11:30 • Mariana Girão Carrilho

2. Marketing Information and Environment Analysis 2.2 Analysis of the marketing environment (Chapter 3)

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