Sumários

"3. Marketing Strategy and Internationalization 3.1 Market segmentation and target selection (Chapter 7)"

5 Novembro 2025, 11:30 Mariana Girão Carrilho

3. Marketing Strategy and Internationalization
3.1 Market segmentation and target selection (Chapter 7)


Marketing Strategy and Internationalization - Market segmentation and target selection

4 Novembro 2025, 15:00 BERNARDO CHAGAS

Marketing Strategy and Internationalization - Market segmentation and target selection 


Marketing Information and Environment Analysis - Competitor analysis and competitive strategies

3 Novembro 2025, 13:30 BERNARDO CHAGAS

Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies


"2. Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies (Chapter 18) "

3 Novembro 2025, 11:30 Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.5 Competitor analysis and competitive strategies (Chapter 18) 


Group work update presentation

31 Outubro 2025, 15:30 Sara Gonçalves

Discussion of group assignments progress with all groups.