Sumários
Competitor analysis and competitive strategies
24 Outubro 2025, 15:30 • Sara Gonçalves
Competitive advantage.
Competitor analysis.
The business market (cont.)
22 Outubro 2025, 13:30 • Sara Gonçalves
Business buying process.
E-procurement and B2B digital and social media marketing.
Institutional and government markets.
Knowledge application activities.
"2. Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) "
22 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) |
"2. Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) "
20 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) |
The business market
17 Outubro 2025, 15:30 • Sara Gonçalves
Business markets.
Business buyer behavior.