Sumários
Strategic planning vs. marketing planning
19 Setembro 2025, 15:30 • Sara Gonçalves
What is strategy.
Company-wide strategic planning.
Business portfolio.
Planning Marketing.
Knowledge application activities.
Creating value and customer engagement (cont.)
17 Setembro 2025, 13:30 • Sara Gonçalves
Key concepts in Marketing.
Marketing management orientations.
Knowledge application activities.
Creating value and customer engagement
12 Setembro 2025, 15:30 • Sara Gonçalves
Marketing definition.
Marketplace and customer needs.
Presentation
10 Setembro 2025, 13:30 • Sara Gonçalves
Presentation of the program and evaluation criteria.
Students' presentation.