"1. Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1)."

15 Setembro 2025, 11:30 • Mariana Girão Carrilho

1. Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1).

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Creating value and customer engagement

12 Setembro 2025, 15:30 • Sara Gonçalves

Marketing definition.

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Presentation

10 Setembro 2025, 13:30 • Sara Gonçalves

Presentation of the program and evaluation criteria.

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"1. Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1)."

10 Setembro 2025, 11:30 • Mariana Girão Carrilho

1. Strategy and Value Creation. 1.1 Creating value and customer engagement (Chapter 1).

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Company Strategy and Building Customer Relationships

9 Setembro 2025, 15:00 • BERNARDO CHAGAS

Company Strategy and Building Customer Relationships

• Strategic planning vs. marketing planning     
• Marketing strategy

 

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