Sumários

Analysis of the marketing environment (cont.)

8 Outubro 2025, 13:30 • Sara Gonçalves

Environmental forces: the macroenvironment.

Knowledge application activities.

Analysis of the marketing environment

3 Outubro 2025, 15:30 • Sara Gonçalves

Environmental forces: the microenvironment.


Managing marketing information to gain customer insights (cont.)

1 Outubro 2025, 13:30 • Sara Gonçalves

Marketing research.

Knowledge application activities.

Managing marketing information to gain customer insights.

26 Setembro 2025, 15:30 • Sara Gonçalves

Customer insights.

Marketing information system and marketing information development.

Marketing strategy. Marketing plan and strategic marketing plan.

24 Setembro 2025, 13:30 • Sara Gonçalves

Marketing strategy and marketing-mix.

Managing the marketing effort.
Measuring and managing return on marketing investment.
Knowledge application activities.