Sumários
"2. Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies (Chapter 18) "
3 Novembro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies (Chapter 18) |
Group work update presentation
31 Outubro 2025, 15:30 • Sara Gonçalves
Discussion of group assignments progress with all groups.
Competitor analysis and competitive strategies (cont.)
29 Outubro 2025, 13:30 • Sara Gonçalves
Competitive strategies.
Balancing customer and competitor orientations.
Knowledge application activities.
"2. Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies (Chapter 18) "
27 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.5 Competitor analysis and competitive strategies (Chapter 18) |