"3. Marketing Strategy and Internationalization 3.2 Marketing strategy to differentiate and position the offering (Chapter 7) "

12 Novembro 2025, 11:30 • Mariana Girão Carrilho

3. Marketing Strategy and Internationalization 3.2 Marketing strategy to differentiate and position the offering (Chapter 7)

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"3. Marketing Strategy and Internationalization 3.1 Market segmentation and target selection (Chapter 7)"

10 Novembro 2025, 11:30 • Mariana Girão Carrilho

3. Marketing Strategy and Internationalization 3.1 Market segmentation and target selection (Chapter 7)

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Market segmentation and target selection (cont.)

7 Novembro 2025, 15:30 • Sara Gonçalves

Segmentation in business and international markets.

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Market segmentation and target selection

5 Novembro 2025, 13:30 • Sara Gonçalves

Customer-driven marketing strategy.

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"3. Marketing Strategy and Internationalization 3.1 Market segmentation and target selection (Chapter 7)"

5 Novembro 2025, 11:30 • Mariana Girão Carrilho

3. Marketing Strategy and Internationalization 3.1 Market segmentation and target selection (Chapter 7)

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