Sumários
Competitor analysis and competitive strategies
24 Outubro 2025, 15:30 • Sara Gonçalves
Competitive advantage.
Competitor analysis.
The business market (cont.)
22 Outubro 2025, 13:30 • Sara Gonçalves
Business buying process.
E-procurement and B2B digital and social media marketing.
Institutional and government markets.
Knowledge application activities.
The business market
17 Outubro 2025, 15:30 • Sara Gonçalves
Business markets.
Business buyer behavior.
The consumer market (cont.)
15 Outubro 2025, 13:30 • Sara Gonçalves
Types of buying behavior.
Buyer decision process.
Buyer decision process for new products.
Knowledge application activities.
The consumer market
10 Outubro 2025, 15:30 • Sara Gonçalves
Consumer markets.
Consumer behavior model.