Sumários
"2. Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) "
20 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) |
The business market
17 Outubro 2025, 15:30 • Sara Gonçalves
Business markets.
Business buyer behavior.
The consumer market (cont.)
15 Outubro 2025, 13:30 • Sara Gonçalves
Types of buying behavior.
Buyer decision process.
Buyer decision process for new products.
Knowledge application activities.
"2. Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) "
15 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) |
Marketing strategy to differentiate and position the offer
14 Outubro 2025, 15:00 • BERNARDO CHAGAS
Marketing strategy to differentiate and position the offer
- Differentiatation and positioning