Sumários

"2. Marketing Information and Environment Analysis 2.1 Managing marketing information to gain customer insights (Chapter 4) "

29 Setembro 2025, 11:30 • Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.1 Managing marketing information to gain customer insights (Chapter 4) 

Managing marketing information to gain customer insights.

26 Setembro 2025, 15:30 • Sara Gonçalves

Customer insights.

Marketing information system and marketing information development.

Marketing strategy. Marketing plan and strategic marketing plan.

24 Setembro 2025, 13:30 • Sara Gonçalves

Marketing strategy and marketing-mix.

Managing the marketing effort.
Measuring and managing return on marketing investment.
Knowledge application activities.

"1. Strategy and Value Creation. 1.4 Marketing plan and strategic marketing plan (Chapter 2)"

24 Setembro 2025, 11:30 • Mariana Girão Carrilho

1. Strategy and Value Creation.
1.4 Marketing plan and strategic marketing plan (Chapter 2)

"1. Strategy and Value Creation. 1.3 Marketing strategy (Chapter 2) "

22 Setembro 2025, 11:30 • Mariana Girão Carrilho

1. Strategy and Value Creation.
1.3 Marketing strategy (Chapter 2)