Sumários
The consumer market (cont.)
15 Outubro 2025, 13:30 • Sara Gonçalves
Types of buying behavior.
Buyer decision process.
Buyer decision process for new products.
Knowledge application activities.
"2. Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) "
15 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) |
"2. Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) "
13 Outubro 2025, 11:30 • Mariana Girão Carrilho
| 2.
Marketing Information and Environment Analysis 2.3 The consumer market (Chapter 5) |
The consumer market
10 Outubro 2025, 15:30 • Sara Gonçalves
Consumer markets.
Consumer behavior model.
Analysis of the marketing environment (cont.)
8 Outubro 2025, 13:30 • Sara Gonçalves
Environmental forces: the macroenvironment.
Knowledge application activities.