Sumários

Competitor analysis and competitive strategies

24 Outubro 2025, 15:30 Sara Gonçalves

Competitive advantage.

Competitor analysis.


The business market (cont.)

22 Outubro 2025, 13:30 Sara Gonçalves

Business buying process.

E-procurement and B2B digital and social media marketing.
Institutional and government markets.
Knowledge application activities.


"2. Marketing Information and Environment Analysis 2.4 The business market (Chapter 6) "

22 Outubro 2025, 11:30 Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.4 The business market (Chapter 6) 


Internationalization and the global market (2/2)

21 Outubro 2025, 15:00 BERNARDO CHAGAS

Internationalization and the global market (2/2) 

  • Internationalization and the global marke


Internationalization and the global market (1/2)

20 Outubro 2025, 13:30 BERNARDO CHAGAS

Internationalization and the global market (1/2) 

  • Internationalization and the global marke