Sumários

"2. Marketing Information and Environment Analysis 2.2 Analysis of the marketing environment (Chapter 3)"

8 Outubro 2025, 11:30 Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.2 Analysis of the marketing environment (Chapter 3)


"2. Marketing Information and Environment Analysis 2.2 Analysis of the marketing environment (Chapter 3)"

6 Outubro 2025, 11:30 Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.2 Analysis of the marketing environment (Chapter 3)


Analysis of the marketing environment

3 Outubro 2025, 15:30 Sara Gonçalves

Environmental forces: the microenvironment.



Managing marketing information to gain customer insights (cont.)

1 Outubro 2025, 13:30 Sara Gonçalves

Marketing research.

Knowledge application activities.


"2. Marketing Information and Environment Analysis 2.1 Managing marketing information to gain customer insights (Chapter 4) "

1 Outubro 2025, 11:30 Mariana Girão Carrilho

2. Marketing Information and Environment Analysis
2.1 Managing marketing information to gain customer insights (Chapter 4)