Sumários

Strategic planning vs. marketing planning

19 Setembro 2025, 15:30 • Sara Gonçalves

What is strategy.

Company-wide strategic planning.
Business portfolio.
Planning Marketing.
Knowledge application activities.

Creating value and customer engagement (cont.)

17 Setembro 2025, 13:30 • Sara Gonçalves

Key concepts in Marketing.

Marketing management orientations.
Knowledge application activities.

"1. Strategy and Value Creation. 1.2 Strategic planning vs. marketing planning (Chapter 2)"

17 Setembro 2025, 11:30 • Mariana Girão Carrilho

1. Strategy and Value Creation.
1.2 Strategic planning vs. marketing planning (Chapter 2)

Market Analysis - Consumer markets

16 Setembro 2025, 15:00 • BERNARDO CHAGAS

Market Analysis - Consumer markets

  • Consumer markets

Company Strategy and Building Customer Relationships - Marketing Plans

15 Setembro 2025, 13:30 • BERNARDO CHAGAS

Company Strategy and Building Customer Relationships  - Marketing Plans

  • Marketing Plans