Sumários
Basic concepts and organizational issues
22 Setembro 2014, 15:00 • Joanna Krywalski Santiago
1. Organizational issues
2. The evaluation process (mid-exam, group work, written exam; dates; percentages, etc.)
3. What is marketing? (a debate about students' perceptions)
4. The brief history of marketing (the marketing eras, industrial period, first departments stores).
5. Marketing fields
5.1. Commercial marketing (Coca-Cola case)
5.2. Place marketing (Lisbon and Paris case)
5.3. Person marketing (Paris Hilton and Kardashian's case)
5.4. Social marketing (AIDS, obesity campaigns, ice-bucklet challenge)
5.5. Political marketing (Hilary Clinton, political parties)
6. Marketing visionaries (Steve Jobs, Ingvar Kaprad, Walt Disney, Jeff Bazos, Bill Gates)
7. Critics of marketing
8. Group work.